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Great writing is one of those things we take for granted, because great writers make it look so easy. If it’s truly great, we absorb the message without thinking about the actual words. We never really notice great writing unless it’s side-by-side with bad writing.
A ‘lab environment’ is a low-risk, low-expectation means of trying new strategies. The goal is to learn valuable lessons and tinker with new ideas.
An innovation network is simply a group of people who constantly provide you with new ideas and stimulate your imagination.
A Technology Review Committee led by employees who understand the company’s mission and strategy is an effective way to vet new technologies and recommend how a company should incorporate them.
Remember that over time, the same marketing mix will not produce the same results.
