Getting CEOs of companies to blog or write columns can be extremely challenging, but as part of a content strategy, their writing can have great benefits. Here are just a few quick prompts to help your CEO get started:

1. How do you balance work and personal life?
2. What’s the hardest management challenge you’ve ever faced?
3. What’s the smartest business decision you’ve ever made?
4. What’s the biggest sale you’ve ever made and how you did it?
5. How you keep employees motivated?
6. How you keep yourself motivated?

One reason people read columns and blogs is to get to know the person writing them, so anything that draws on your CEO’s personal experience as a successful businessperson would be good material.