Content Marketing for $30,000
For the cost of an entry-level employee, your small business could create an effective content marketing campaign with the help of an experienced consultant. Content marketing works because prospects and customers want to be educated and entertained.
If you provide them with valuable, relevant content, they will do your marketing for you. They will pass that content to their friends, family and co-workers, who in turn will pass it along to their friends, family and co-workers. Content marketing builds trust and credibility, because you’re providing information that customers want and need.
It’s a two-step process. First, create good content for a targeted audience. Then, make that content available to your audience in a variety of ways. One is no good without the other. Remember that entry level employee you were going to hire to update your Facebook page? Can they produce the kind of content that will spread far and wide?
What do I mean by good content anyway? Let’s say you sell flowers online. Here are some content marketing projects you could produce for $30,000 that would attract customer’s attention and spread around the internet:
1. A one-to-five minute video that solves a problem, demonstrates a technique, answers a question or makes your audience laugh. Some topics: “How to Arrange Flowers Like a Pro,” “Flower Arranging Tips,” and so on. Post the video on YouTube and link through Facebook and Twitter.
2. An e-book called “Three Flower Arrangements That Will Put Him/Her in the Mood.” Let people download from your website for free.
3. A blog or microsite where people post photos of their arrangements, so customers can look at ideas.
