Sway Engine Marketing

One of the great challenges of conference management is getting people to attend. What a struggle conference marketing can be, especially when times are tough and everyone tries to save money on travel and lodging. All the old marketing message and techniques no longer seem to work. Fortunately, there is a new way to attract people to your conferences, but the method is counterintuitive. It takes a new mode of thinking and a desire to reach out to more prospects than ever before.

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Your booth could be in the farthest back corner of the trade show floor and still generate traffic using content marketing strategies.

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A lot of us so-called content marketers talk about content marketing as if it’s a new discipline, but the idea that a product or company needs to be associated with credible, relevant content is as old as marketing itself.

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A lot of us so-called content marketers talk about content marketing as if it’s a new discipline, but the idea that a product or company needs to be associated with credible, relevant content is as old as marketing itself.

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I have a bone to pick with most business—small and large—when it comes to professional development. Specifically, it’s the lack of professional development that frustrates me. There’s an attitude in too many workplaces that reading trade magazines, going to professional events and so on are wastes of time, or at best something that workers should do on their own time.

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I’m going to share with you a very simple but effective strategy for getting your event more publicity. It’s a strategy that any-sized event can adopt, and if it’s executed correctly, this strategy will bring more attention and interest to your event than ever before. The idea itself is so simple, you’ll wonder why more event planners don’t take advantage of it.

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