Promises Produce Interest, but Content Converts
Many email marketers see requests for more information as ends, but what if none of those requests converted into actual sales?
Archive | Content Marketing and Sales
Developing New Business with Content Marketing Takes Time
The unique thing about content marketing is that it helps you reach prospective customers that you would never reach using traditional marketing campaigns. When you produce valuable, relevant content, it will attract an audience that normally wouldn’t give you the time of day.
Sales Conversion with AdWords and Content Marketing: A Quick Guide for Small Business Owners
This is quick checklist for small business owners who think content marketing might be for them. It’s a step-by-step set of instructions for combining Google Adwords and content marketing. This type of campaign is for small business owners who are just getting interested in SEO and content marketing.
The Path from Content Marketing to Sales
Remember AIDA? Attention, Interest, Desire, Action? This acronym was supposed to guide writers through the process of creating compelling copy. Somewhere along this way, these principles got lost by a lot of companies. The one most frequently lost is “action.” Content marketers who don’t understand sales tend to devalue the importance of a call-to-action. They focus on the development of useful, relevant content and then assume that when enough customers are reading that content, somehow it will convert to sales.
Content Marketing: From Buzzword to Strategy
The choice for good marketers is never about implementing a “content marketing” strategy vs. a “traditional marketing” strategy. It’s always about the objectives. What are your marketing objectives? How can content marketing and/or traditional marketing help you reach these goals, given X amount of resources (time, financial and human)?
Why Small Businesses Fail at Content Marketing
Content marketing draws customers’ attention and makes your brand familiar and trusted. It helps make your business “known for” something other than what you sell. And it gives your customers something to talk about to other potential customers. Small businesses especially can benefit from content marketing because it doesn’t cost a lot of money to see results. Content marketing has so many tangible benefits that it makes you wonder why more small businesses don’t pursue it.
Content Products Equal Cash
First of all, don’t think of content as something you must give away for free. Content is widely available and, frankly, it’s easy to produce, but it’s not easy to produce good content. You get what you pay for, and if you pay for good content, you should look for ways to get a return on that investment.
The Impact of Content on Marketing and Sales Strategies
I think the relationship between content marketing and sales too often gets lost. It’s difficult to measure how providing content translates into purchases, especially when the content is given away for free. So here’s a reminder of how content directly contributes to sales.
