Niche Marketing with Whitepapers
There are too many whitepapers floating around, and most of them are too broad to be effective. Niche marketing with whitepapers is more likely to produce actual sales.
Archive | Content Marketing
Okay, Content Isn’t the Only Thing
The better the content on your website or in your newsletter, the more likely people will find out about your company and start to develop a relationship with it. However, that can take a long, long time, and you probably don’t want to wait forever. So don’t discount traditional marketing techniques. They may not be as effective as content marketing in the long-term, but they’re invaluable (and necessary) when you’re just starting to build an audience…unless you have a few years.
Brands Do Better With Original Content
Yes, there are successful business models built around aggregated content, but Hearst and other companies aren’t counting on those models. When you think about it, they can’t.
Content Marketing Only Works if the Content Is Good
Two companies execute the same inbound marketing strategy in exactly the same way. Each company authors a whitepaper on the same topic. The whitepaper is offered free to a targeted mailing list. The same number of people are intrigued by the offer and request the free whitepaper. Both companies follow up with these prospects in exactly the same way. Yet, one company converts significantly more business than the other. Want to know why?
Increase Booth Traffic with Content Marketing
Your booth could be in the farthest back corner of the trade show floor and still generate traffic using content marketing strategies.
If a Law Firm Can Do It, So Can You
Any company should benefit from a content marketing strategy. When they fail, it’s not because the principles are flawed or the models are untested. It’s because the company was unable to execute the strategy, and that is always indicative of the company’s culture.
You Compete with Traditional Media
There are tremendous advantages to being your own publisher or studio, but there can be huge risks and massive costs if you don’t do it right from the beginning. To be a successful content marketer, you must develop a culture and budget that supports quality content production.
There’s a Reason Publishers Still Exist
Traditional media outlets build business models around the value of their content. It’s what attracts that audience that your company covets so much. If you’re going to be a content marketer, your strategy also must be built around the value of your content.
Small Businesses Need Content Marketing
Even the smallest business can benefit from content marketing. So why don’t more businesses give it a try? What are they afraid of?
Content Marketing for $30,000
For the cost of an entry-level employee, your small business could create an effective content marketing campaign with the help of an experienced consultant. Content marketing works because prospects and customers want to be educated and entertained.
