Here are the seven signs that you might be a content marketing amateur.
You Might Be a Content Marketing Amateur…
Sales Conversion with AdWords and Content Marketing: A Quick Guide for Small Business Owners
This is quick checklist for small business owners who think content marketing might be for them. It’s a step-by-step set of instructions for combining Google Adwords and content marketing. This type of campaign is for small business owners who are just getting interested in SEO and content marketing.
The Path from Content Marketing to Sales
Remember AIDA? Attention, Interest, Desire, Action? This acronym was supposed to guide writers through the process of creating compelling copy. Somewhere along this way, these principles got lost by a lot of companies. The one most frequently lost is “action.” Content marketers who don’t understand sales tend to devalue the importance of a call-to-action. They focus on the development of useful, relevant content and then assume that when enough customers are reading that content, somehow it will convert to sales.
Expensive but Not Volatile: Invest in Content Marketing
When creating a content strategy, one decision marketers make is whether to build a model around proprietary content or aggregated content. Each model has advantages and disadvantages. The model built on aggregated content is typically less expensive but also easily imitated.
Content Marketing: From Buzzword to Strategy
The choice for good marketers is never about implementing a “content marketing” strategy vs. a “traditional marketing” strategy. It’s always about the objectives. What are your marketing objectives? How can content marketing and/or traditional marketing help you reach these goals, given X amount of resources (time, financial and human)?