A vampire marketing strategy is when traditional marketing and PR professionals find a credible, reputable publication with an engaged readership and suck the life out of it by negatively influencing or altering the editorial content.
This is quick checklist for small business owners who think content marketing might be for them. It’s a step-by-step set of instructions for combining Google Adwords and content marketing. This type of campaign is for small business owners who are just getting interested in SEO and content marketing.
When creating a content strategy, one decision marketers make is whether to build a model around proprietary content or aggregated content. Each model has advantages and disadvantages. The model built on aggregated content is typically less expensive but also easily imitated.
The choice for good marketers is never about implementing a “content marketing” strategy vs. a “traditional marketing” strategy. It’s always about the objectives. What are your marketing objectives? How can content marketing and/or traditional marketing help you reach these goals, given X amount of resources (time, financial and human)?
The first step to mapping a content marketing strategy is taking stock of your resources. You simply can’t have a content strategy without committing time, money and people. I argue that you do this before you do anything else, even brainstorming. Know what resources you have and then determine what’s feasible.
