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		<title>We Know It When We See It&#8230;</title>
		<link>http://www.swayenginemarketing.com/2010/11/we-know-it-when-we-see-it/</link>
		<comments>http://www.swayenginemarketing.com/2010/11/we-know-it-when-we-see-it/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 00:26:16 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Writing and Design]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=289</guid>
		<description><![CDATA[Great writing is one of those things we take for granted, because great writers make it look so easy. If it's truly great, we absorb the message without thinking about the actual words. We never really notice great writing unless it's side-by-side with bad writing. ]]></description>
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		<title>Test New Strategies in a “Marketing Lab” Environment</title>
		<link>http://www.swayenginemarketing.com/2010/09/test-new-strategies-in-a-%e2%80%9cmarketing-lab%e2%80%9d-environment/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/test-new-strategies-in-a-%e2%80%9cmarketing-lab%e2%80%9d-environment/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 10:00:48 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Marketing Campaign Management]]></category>
		<category><![CDATA[Marketing Strategies Articles]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=278</guid>
		<description><![CDATA[A ‘lab environment’ is a low-risk, low-expectation means of trying new strategies. The goal is to learn valuable lessons and tinker with new ideas.]]></description>
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		<title>Expand Your Innovation Network</title>
		<link>http://www.swayenginemarketing.com/2010/09/expand-your-innovation-network/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/expand-your-innovation-network/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 10:00:21 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Marketing Campaign Management]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=277</guid>
		<description><![CDATA[An innovation network is simply a group of people who constantly provide you with new ideas and stimulate your imagination.]]></description>
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		<title>Start a Technology Review Committee</title>
		<link>http://www.swayenginemarketing.com/2010/09/start-a-technology-review-committee/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/start-a-technology-review-committee/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 10:00:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Marketing Campaign Management]]></category>
		<category><![CDATA[Marketing Strategies Articles]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=276</guid>
		<description><![CDATA[A Technology Review Committee led by employees who understand the company’s mission and strategy is an effective way to vet new technologies and recommend how a company should incorporate them. ]]></description>
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		<title>Marketing Equilibrium Never Lasts</title>
		<link>http://www.swayenginemarketing.com/2010/09/marketing-equilibrium-never-lasts/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/marketing-equilibrium-never-lasts/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 10:00:18 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Marketing Campaign Management]]></category>
		<category><![CDATA[Marketing Strategies Articles]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=275</guid>
		<description><![CDATA[Remember that over time, the same marketing mix will not produce the same results.]]></description>
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		<title>Your Brand Is What You Say It Is – Part II</title>
		<link>http://www.swayenginemarketing.com/2010/09/your-brand-is-what-you-say-it-is-%e2%80%93-part-ii/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/your-brand-is-what-you-say-it-is-%e2%80%93-part-ii/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 10:00:42 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Building]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=273</guid>
		<description><![CDATA[You can influence your brand’s perception among customers, but it starts with identifying what your perception of the brand is or should be.]]></description>
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		<title>Your Brand Is What You Say It Is – Part I</title>
		<link>http://www.swayenginemarketing.com/2010/09/your-brand-is-what-you-say-it-is-%e2%80%93-part-i/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/your-brand-is-what-you-say-it-is-%e2%80%93-part-i/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 14:30:36 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Building]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=271</guid>
		<description><![CDATA[Successful brand management means knowing when to let go. However, this doesn’t mean companies don’t have any control over what their brands mean.]]></description>
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		<title>Four Keys to Better Brand Management</title>
		<link>http://www.swayenginemarketing.com/2010/09/four-keys-to-better-brand-management/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/four-keys-to-better-brand-management/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:15:14 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=268</guid>
		<description><![CDATA[A brand is essentially emotional and ambiguous, what David Ogilvy called “The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” That said, there are ways to make the intangible more concrete, and to make sure your brand identity isn’t left to chance. ]]></description>
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		<title>The Bright Side of Postage Increases</title>
		<link>http://www.swayenginemarketing.com/2010/08/the-bright-side-of-postage-increases/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/the-bright-side-of-postage-increases/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:05:15 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Printing and Postage]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Postage]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=266</guid>
		<description><![CDATA[It isn’t easy to find a silver lining in postage increases, but I’m going to try.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Choose the Right Promotional Product</title>
		<link>http://www.swayenginemarketing.com/2010/08/how-to-choose-the-right-promotional-product/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/how-to-choose-the-right-promotional-product/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 12:36:34 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=265</guid>
		<description><![CDATA[What criteria do you use for choosing the most effective promotional products? Is it price? I hope it’s not price. ]]></description>
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