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		<title>Four Keys to Better Brand Management</title>
		<link>http://www.swayenginemarketing.com/2010/09/four-keys-to-better-brand-management/</link>
		<comments>http://www.swayenginemarketing.com/2010/09/four-keys-to-better-brand-management/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:15:14 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=268</guid>
		<description><![CDATA[A brand is essentially emotional and ambiguous, what David Ogilvy called “The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” That said, there are ways to make the intangible more concrete, and to make sure your brand identity isn’t left to chance. ]]></description>
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		<title>The Bright Side of Postage Increases</title>
		<link>http://www.swayenginemarketing.com/2010/08/the-bright-side-of-postage-increases/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/the-bright-side-of-postage-increases/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:05:15 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Printing and Postage]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Postage]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=266</guid>
		<description><![CDATA[It isn’t easy to find a silver lining in postage increases, but I’m going to try.]]></description>
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		<title>How to Choose the Right Promotional Product</title>
		<link>http://www.swayenginemarketing.com/2010/08/how-to-choose-the-right-promotional-product/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/how-to-choose-the-right-promotional-product/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 12:36:34 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=265</guid>
		<description><![CDATA[What criteria do you use for choosing the most effective promotional products? Is it price? I hope it’s not price. ]]></description>
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		<title>Promises Produce Interest, but Content Converts</title>
		<link>http://www.swayenginemarketing.com/2010/08/promises-produce-interest-but-content-converts/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/promises-produce-interest-but-content-converts/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 13:12:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Content Marketing and Sales]]></category>
		<category><![CDATA[Marketing Campaign Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=262</guid>
		<description><![CDATA[Many email marketers see requests for more information as ends, but what if none of those requests converted into actual sales?]]></description>
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		<title>Marketing Templates: Good or Bad?</title>
		<link>http://www.swayenginemarketing.com/2010/08/marketing-templates-good-or-bad/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/marketing-templates-good-or-bad/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 13:19:02 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing Campaign Management]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=232</guid>
		<description><![CDATA[A marketing template is the mandatory design, layout and copy applied to your collateral, whether it’s postcards, brochures, posters, promotional products or websites. Inherent in every template is the ability to customize some, but not all, portions of the collateral. Every industry uses some version of templates. For example, when you buy a car, you choose the color but not the chassis. ]]></description>
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		<title>Let Your Sources Suggest the Marketing Message</title>
		<link>http://www.swayenginemarketing.com/2010/08/let-your-sources-suggest-the-marketing-message/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/let-your-sources-suggest-the-marketing-message/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 15:49:09 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing Campaign Management]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=231</guid>
		<description><![CDATA[A good place to find marketing messages that work is  by asking your sources for ideas. Your sources fall into at least two categories: Employees and Customers. ]]></description>
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		<title>Niche Marketing with Whitepapers</title>
		<link>http://www.swayenginemarketing.com/2010/08/niche-marketing-with-whitepapers/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/niche-marketing-with-whitepapers/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:00:54 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Whitepapers]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=229</guid>
		<description><![CDATA[There are too many whitepapers floating around, and most of them are too broad to be effective. Niche marketing with whitepapers is more likely to produce actual sales. ]]></description>
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		<title>What Did You Learn from Your Last Marketing Campaign?</title>
		<link>http://www.swayenginemarketing.com/2010/08/what-did-you-learn-from-your-last-marketing-campaign/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/what-did-you-learn-from-your-last-marketing-campaign/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:13:26 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Marketing Campaign Management]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=227</guid>
		<description><![CDATA[Before you start planning the next marketing campaign, here are questions to ask about your last marketing campaign. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Okay, Content Isn’t the Only Thing</title>
		<link>http://www.swayenginemarketing.com/2010/08/okay-content-isn%e2%80%99t-the-only-thing/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/okay-content-isn%e2%80%99t-the-only-thing/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:46:42 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Audience Development]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Marketing Budgets]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=225</guid>
		<description><![CDATA[The better the content on your website or in your newsletter, the more likely people will find out about your company and start to develop a relationship with it. However, that can take a long, long time, and you probably don’t want to wait forever. So don’t discount traditional marketing techniques. They may not be as effective as content marketing in the long-term, but they’re invaluable (and necessary) when you’re just starting to build an audience…unless you have a few years.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brands Do Better With Original Content</title>
		<link>http://www.swayenginemarketing.com/2010/08/brands-do-better-with-original-content/</link>
		<comments>http://www.swayenginemarketing.com/2010/08/brands-do-better-with-original-content/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:34:11 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Brand Building]]></category>

		<guid isPermaLink="false">http://www.swayenginemarketing.com/?p=223</guid>
		<description><![CDATA[Yes, there are successful business models built around aggregated content, but Hearst and other companies aren’t counting on those models. When you think about it, they can’t. ]]></description>
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