The thing about strategy and positioning, especially in content marketing, is this: Nothing you offer is inherently good or bad. What you offer—products and services—is only good or bad in relation to other products and competitors. You might have an awesome newsletter, but your competitor’s might be even more awesome.
If your business depends mostly on local customers, then you might not think the internet is that important to your marketing. Many owners of restaurants, bars, hair salons, car dealerships, auto mechanics, real estate agencies and so on think that the internet is only for big companies that reach national audiences. Or they think that new business comes from word-of-mouth and foot traffic. That’s simply not true.
Marketers work in an environment that’s constantly changing. What worked yesterday to build awareness and generate leads may not work tomorrow. Unfortunately, many marketers are used to what they know, and they find it difficult or risky to try something new. That’s where a good content marketing consultant comes into play.
This post is for marketers and publishers who don’t believe there are any benefits to giving away free content. The truth is that giving away free content can be extremely effective, depending on your goals. Here are a few things that giving away free content can do.
Here are the seven signs that you might be a content marketing amateur.
