Test New Strategies in a “Marketing Lab” Environment
A ‘lab environment’ is a low-risk, low-expectation means of trying new strategies. The goal is to learn valuable lessons and tinker with new ideas.
Expand Your Innovation Network
An innovation network is simply a group of people who constantly provide you with new ideas and stimulate your imagination.
Start a Technology Review Committee
A Technology Review Committee led by employees who understand the company’s mission and strategy is an effective way to vet new technologies and recommend how a company should incorporate them.
Marketing Templates: Good or Bad?
A marketing template is the mandatory design, layout and copy applied to your collateral, whether it’s postcards, brochures, posters, promotional products or websites. Inherent in every template is the ability to customize some, but not all, portions of the collateral. Every industry uses some version of templates. For example, when you buy a car, you choose the color but not the chassis.
Let Your Sources Suggest the Marketing Message
A good place to find marketing messages that work is by asking your sources for ideas. Your sources fall into at least two categories: Employees and Customers.
What Did You Learn from Your Last Marketing Campaign?
Before you start planning the next marketing campaign, here are questions to ask about your last marketing campaign.
